UNDRCRWN “Showtime” Collection

April 13th, 2010

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Even though it does not feel like spring in some regions of the US, you still have to get fresh for when the warmer temperatures come around. Just in time for spring, Undrcrwn has released the 1st delivery of their spring 2010 “It’s Always Showtime” collection. The line draws some inspiration from the West Coast music and sports culture of the early 90s.

The collection features Nylon Jackets, Organic Crew Neck Sweaters.

The entire collection is available now at retailers and at Undrcrwn’s online shop.

Take a look at the full lookbook After the jump »

What Up Loc

June 17th, 2009

up_locs_sideBefore Biggie rocked Versace’s, or Pac made Cartier’s shades cool again, The Loc reigned supreme in hip-hop. Whether it was Eazy, Kid Frost Ice Cube or Boss, Loc’s were the shades of choice for West Coast rap royalty. Leave it to Upper Playground to celebrate the 10th anniversary (don’t know where they got 10 but it’s cool). More pics and info After the jump »


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