January 14th, 2011



DC Life’s new District 4 sneaker is the best of both worlds. Durable enough to shred in and fly enough to wear to the club. The vulcanized shoe was inspired by the Reality, a popular Danny Way and Colin McKay Signature Pro model that was released in 2002. District 4 is made with custom high-performance abrasion resistant pill pattern leather, super slick suede on the toecap, a hidden lace system and custom fox tape with a pill pattern stripe.
DC Life has released a few very nice low key kicks over the last couple years and the District 4 is a worthy addition to the list. However these would have been so much flyer sans the white sole.
More images After the jump »
Tags: skate shoes, Sneakers
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January 6th, 2011

10.Deep has freaked the classic Royal High Plus silhouette for their 15th anniversary Veteran Pack release. The shoes–which roll out this weekend–come in two colorways that have their roots in the companies rich history.Both the raw indigo denim and camouflage canvas accurately represent Brooklyn flavor to the fullest. You can cop here starting this Friday.
Tags: Sneakers
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January 5th, 2011


Just before the new year sneakerhead site, TheShoeGame.com celebrated their 4th Anniversary at the NikeStore in Atlanta GA’s Lenox Mall. The line was serious (probably had something to do with the AJ XI release), but the party was worth it. Folks in line sported Nikes in the rarest of colorways, everything from Dunks, to Foamposites, ACGs, to retro Jordans (of course).
Hit the jump for more images and a full recap of the festivities.
After the jump »
Tags: Jordan, Nike, Sneakers
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December 23rd, 2010
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Last week Etnies held their annual Holiday Festival at their headquarters. The skate brand celebrated by giving nearly 600 pairs of Etnies sneakers away to local needy youth. Check out the video above to see the festivities.
Tags: Christmas, holiday, skateboarding, Sneakers
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November 30th, 2010

If you’ve ever visited New York on vacation, you know that most hotels in the city boast the finest in amenities and service. But I’ll bet you wouldn’t think the employees receive the same level of quality in something as basic as their uniform. Hotel Rivington in downtown Manhattan spoils their staff. They’ve got the folks at the check in desk rocking Ted Baker London shirts, Cohesive jackets and jeans by Earnest Sewn. Now the boutique hotel has partnered with DC Shoes for the sixth time to keep their workers fresh to death in a pair of redesigned DC LIFE Cadet Chukkas. The shoes will be exclusive to employees only of course. Black on black, full grain leather, silky suede under lays, and the shoe company’s trademarked “pill” pattern on the toe. Perhaps the dopest detail of the shoe is the etched ‘Hotel on Rivington’ on the outsole. Talk about ‘exclusivity’. It’s a nod to the original DCSHOECOUSA lettering on the classic, ten-year-old DC LYNX skate model. The company will also be hooking staff up with a structured black sweater- the Subway 2. What are you wearing to work? Maybe you should talk to HR at your gig about benefit expansion. –N. Graham
More images After the jump »
Tags: Hotel Rivington, New York City, Sneakers
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November 29th, 2010

RYZ is a new designer footwear brand founded by former adidas (Japan and America) president Rob Langstaff. The company kicked off at the end of 2008 with the idea of creating a shoe that could be worn be worn stylishly in business and leisure settings. In addition to their hybrid vision they also take customization a step further than the competition by allowing buyers to add their own graphics on the inside of the shoe and/or personalized pictures on the bottom.
Check out the spring/summer 2011 lookbook featuring the brand new G3 series.
Hit the jump for the rest of the RYZ lookbook.
After the jump »
Tags: adidas, customization, shoes, Sneakers
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November 24th, 2010

On Black Friday Converse will open a specialty store in Manhattan’s SoHo neighborhood. The store will carry exclusive footwear, a brand new men’s and women’s apparel collection and accessories plus customization options.
Converse is really repping for NYC with 20 “I Star Chevron” tees for many of NYC’s hoods including L.E.S., Williamsburg and Coney Island.
The store’s exclusive footwear runs the gamut from classic Chucks to Converse by John Varvatos to Jack Purcell.
Converse put a lot of thought into the “rock and roll” inspired design of the specialty store. If you live in or plan on visiting New York be sure to go and check it out.
Hit the jump for more footwear and apparel images.
After the jump »
Tags: Accessories, converse, new york, retail, Sneakers, SoHo, T-shirts
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November 22nd, 2010
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The Gregory Brothers aka the same guys who did the infamous Antione Dodson “Bed Intruder” song have added their touch to the Slim Chin adidas “Fast Don’t Lie” song/video. Check out the hilarious results above.
Tags: adidas, Derrick Rose, Dwight Howard, NBA, Sneakers
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November 16th, 2010

This past weekend Converse held an open gym in Atlanta with Hawks guard Mo Evans. Several youth were given Converse jerseys and haircuts and a select group got the chance to test out the new Star Player Evo sneakers.
The next Converse open gym takes place this Saturday, November 20th at Morehouse College. For more info on future Converse events click here.
Tags: Atlanta Hawks, basketball, NBA, Sneakers
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November 3rd, 2010


The Hundreds have released a collaborative effort with world renowned tattoo artist Jun Cha. The 21-year-old who has also done exceptional work with C1rca lends his black and white style to the Johnson Mid this time around. Cha’s design depicts a pretty girl, with her hair floating back to depict a breeze over the Los Angeles skyline on the outside of both sneakers. Maintaining the level of comfort customers have become accustomed to from Hundreds footwear, the sneaker has padding on the tongue and collar openings, as well as half length latex insoles for cushioning inside the shoe. Available at Hundreds stores in LA, SF and NY. –N. Graham
Tags: los angeles, Sneakers, tattoo
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