Last week Etnies held their annual Holiday Festival at their headquarters. The skate brand celebrated by giving nearly 600 pairs of Etnies sneakers away to local needy youth. Check out the video above to see the festivities.

The first Benny Gold Spitfire Wheel collaboration sold out rapidly. The second go round is in Navy and is exclusively available at Benny’s online and retail stores.

You should be familiar with Ryan Sheckler from his MTV show Life of Ryan, if not from his board skills. Skate company etnies has decided to focus on Ryan’s fashionable side with the Ryan Sheckler fall 2010 collection.

Even if you aren’t into the whole teenage heartthrob thing you can’t front on the clean comfortable look of the pieces.

DC Life continues to go hard with the Admiral silhouette with the new addition of the Violet/Fire colorway.

The latest Admiral features a lot of subtle details that separate it from the pack. First off, DC partnered with National Forrest for a custom Indigenous Modern pattern featured on the satin lining interior. The upper consists of Full Grain illusion Leather, DC custom Allen Key Head eyelets. The foot bed is molded in a soft latex supported by a EVA insert cup sole construction for extra comfort. Sticky Rubber Outsole bottom technology featuring the engineered design of DC’s Trademarked Pill Pattern (Be on the lookout for lots of Pill Pattern inspired offerings from DC this year) for abrasion resistance.

The color way is currently available at DC’s online store.

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CONS scored a major coup signing well respected skater and designer Anthony Pappalardo for it’s first signature skate shoe.  This is also Pappalardo’s first signature shoe as a professional skateboarder. The first colorway, dropping in February, doubles as a (PRODUCT)RED initiative, driving awareness to the AIDS epidemic in Africa, and 10% of the net wholesale price of this shoe will be paid to The Global Fund to Fight AIDS, Tuberculosis and Malaria.

Ill “Don’t Fear The Sweeper Tour” video from Nike SB team.

Props 100