This movie requires Flash Player 9
NBA players may be locked out but according to Nike, basketball never stops. Their latest hoops ad features baller turned rapper J. Cole and ?uestlove. Hopefully Stern is watching.
Props: RapRadar
Nike Basketball: Basketball Never Stops Commercial
October 29th, 2011Nike Unveils Lebron 9
September 21st, 2011
Even with the lockout, Lebron James knows how to keep his name on everyone’s lips. He and Nike are at it again, with the official unveiling of his Lebron 9 signature show. We’ve seen the Hurricane and China color ways and now we see that the original will feature (what else?) the Miami Heat’s signature hues. The stark white leather uppers contrast sharply with the black weaving on the shoe. The rubber outsole ties it all together in keeping with the Heat’s colorway, adding red and white to the mix. We already know the shoe will be hot in the streets but hoopers should gravitate toward the 9’s as well as they are the first shoe to combine Nike’s Flywire and Hyperfuse technologies into one shoe.
A release date hasn’t been announced but we’ll keep you briefed. In the meantime, the anticipation should keep King James in popular demand. You like that Bron Bron?–Nadine Graham
Nike Releases “Back to the Future II” Shoe: 2011 NIKE MAG
September 8th, 2011
The shoe that Marty McFly wore in Back to the Future II has come to reality and we didn’t have to wait until 2015 for Nike to release it. The 2011 NIKE MAG is a replica of the original shoe from the film. Only 1500 pairs of the shoe will be auctioned off on nikemag.eBay.com for the next 10 days beginning at 11:30 PM (EST) with all proceeds going directly to the Michael J. Fox Foundation.
The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge. It seems that they got everything down except for the power laces. Either way this is a very cool surprise from Nike. Happy bidding.
Shots Fired: adidas vs. Nike
May 24th, 2011This movie requires Flash Player 9
At 9.8 oz, the adiZero Crazy Light definitely has the right name. In order to diffuse any argument that Nike’s Hyper hoop kicks are lighter, adidas dropped this add “chopping up” the competition. Which sneaker do you prefer to hoop in?
Nike Vac-Tech Pack
May 24th, 2011
Not like they needed anymore anticipation for upcoming releases with the slew of hotness on the horizon but NSW has upped the anti again with the Vac-Tech pack. The delivery will include an AF1 (Low and Hi),Air Max 90 and a Dunk Hi all devoid of seams (or at least their hidden really well). In our humble opinion the AF1 Low is the craziest of the bunch. Check for these in fall.
Props: YouKnowKicks
More images After the jump »
Jordan,Nike, Converse Black History Month Pack
January 17th, 2011
It’s that time again. February is Black History Month and of course Nike is dropping a pack to commemorate the month. The company released a few pics of the upcoming Jordan, Nike and Converse kicks to mixed response. The pack is said to be honoring three of the greatest Black American athletes–Michael Jordan, Kobe Bryant, and Julius Erving–plus the annual BHM Air Force 1 sneaker. The pack features understated, all-black replicas of the Jordan 3s, the Kobe Zooms VI, and Converse Star Player. The shoes all have gilded accents on the sole; the Jordans and the Zooms have some gold touches on the uppers as well. Very tastefully done, but here are some pics so you can decide for yourself. The release date hasn’t been determined as of yet, but keep your ears and eyes open.
Hit the jump for images of the Zoom VI, Jordan 3 and Converse Star Player.
TSG 4 Year Anniversary Party
January 5th, 2011
Just before the new year sneakerhead site, TheShoeGame.com celebrated their 4th Anniversary at the NikeStore in Atlanta GA’s Lenox Mall. The line was serious (probably had something to do with the AJ XI release), but the party was worth it. Folks in line sported Nikes in the rarest of colorways, everything from Dunks, to Foamposites, ACGs, to retro Jordans (of course).
Hit the jump for more images and a full recap of the festivities.
Lebron Strikes Back
October 25th, 2010This movie requires Flash Player 9
Leave it to Nike and South Beach Bron to answer the critics with a slick commercial. Aside from the shot at Charles Barkley this is overkill. If the Heat start the season on a winning note then “The Decision” will be a distant memory.
First Look At Lebron VIII’s
September 27th, 2010This movie requires Flash Player 9
Aside from last years version, I’ve never been a fan of Lebron’s signature kicks but I’m curious to see what they come up with for “South Beach” Bron Bron. Nike will do a full unveiling of the shoe on 9/30. Until then check out the video above for a sneak peak.
Props: Slam
Nike Air Force 1 Documentary Trailer
August 13th, 2010This movie requires Flash Player 9
Peep the trailer for the Nike AF1 documentary, Air Force 1: Anatomy of an Urban Legend. The doc is screening in NYC tonight and tomorrow morning. Cop tickets at the following locations, 255 Elizabeth St, Bowery Stadium, BLVD 134, The WBF Ballroom and the Apollo. Happy hunting.
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