Hella Tight recently dropped the 2nd colorway of the controversial yet very popular “Rednecks” snap-back hat.

A play on the Washington Redskins racist logo/name, the “Rednecks” hat’s crown is a lightweight cotton. The front logo is a mix of raised and flat embroidery. The hat features a burgundy satin undervisor, black satin taping and a burgundy satin highlight on the rear inner strip.

It’s available today at hellatight.com and in-store at True in San Francisco.

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The NFL is in the air. We are a couple weeks away from preseason football and what better way to get ready than a game of Madden?

The demo for Madden NFL 11 is available starting today.

Full details

* Release date: July 27th on both Xbox LIVE and PSN

* Teams: Colts vs. Jets

* Stadium: Jets Stadium, East Rutherford NJ – 1:00pm, clear

* Full 5 minute quarters

* All 4 skill levels selectable – Rookie, Pro, All-Pro, All-Madden

* The option to build both an offensive and defensive gameplans

o Unlock “Master Strategist” achievement/trophy in the retail game

* GameFlow or Conventional play call selectable

* CoachSpeak audio and text overlays

* Coaching Tips

* Audio presentation:

o Play-by-play (Gus Johnson), commentary (Cris Collinsworth)

o Stadium music

o Team specific chants – J-E-T-S, Jets! Jets! Jets!

* Share with friends and earn an exclusive Madden Ultimate Team card that is redeemed with full version.

Madden NFL 11 will be in stores on August 10th.

Today EA released the AFC North and South ratings for the Madden NFL ‘11. Check out the ratings and sizzle videos for each conference below.

AFC North Team Ratings

* Baltimore Ravens – 90 (3rd overall)

* Cincinnati Bengals – 86 (T-8th overall)

* Pittsburgh Steelers – 84 (11th overall)

* Cleveland Browns – 70 (28th overall)

Hit the jump for AFC South ratings and video

AFC South Team Ratings

• Indianapolis Colts – 91 (2nd overall)

* Houston Texans – 78 (18th overall)

* Tennessee Titans – 77 (T-20th overall)

* Jacksonville Jaguars – 74 (25th overall)

Up next week: NFC East and NFC West

Today EA released the team rankings for the AFC East and West divisions. There are a few questionable ratings in our opinion but what would Madden be without controversy. Let the debates begin.

AFC North and South ratings will be released next week.

AFC East Team Ratings

New York Jets – 89 (4th overall)

New England Patriots – 86 (8th overall)

Miami Dolphins – 79 (17th overall)

Buffalo Bills – 67 (31st overall)

AFC West Team Ratings

San Diego Chargers – 85 (10th overall)

Denver Broncos – 78 (19th overall)

Oakland Raiders – 71 (17th overall)

Kansas City Chiefs – 71 (27th overall)

Gus Johnson is no doubt one of the best play-by-play people in the business and he will now bring his unique flavor to the Madden NFL franchise.

Gus is well known for his calls during NFL, NCAA college basketball, MMA broadcasts and most importantly sonning Spike Lee. He now joins the infamous Cris Collinsworth to form the freshest two man booth in quite some time.

New Orleans Saints Super Bowl winning QB Drew Brees has been selected as the cover athlete for Madden NFL ‘11. Brees beat out Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne in fan voting (yeah right).

“The Madden NFL franchise holds a special place in popular culture and the cover is a coveted position for players all over the league,” said New Orleans Saints quarterback Drew Brees. “I’m honored to be the first cover athlete chosen by Madden NFL fans and it’s a great way to cap off an amazing year for the Saints and the city of New Orleans.”

Brees says that he’s not worried about  the Madden Curse and for Saints fan’s sakes they better hope he doesn’t fall in line with previous cover athletes.

Fans will also have the opportunity to decide on other Madden features as well. From now until April 26, fans can vote on three match-ups through the Madden NFL website and determine which teams would be featured in the Madden NFL 11 game demo: a Super Bowl rematch, or a replay of one of the Conference Championship games.

Also during the 2010 NFL Draft, fans will have the opportunity to influence rookie player ratings in Madden NFL 11 via online votes on the Madden NFL website.

Hit the jump for news on more Madden ‘11 features.

• Simpler: Call plays like an NFL coach with ease using an all-new play-calling system, GameFlow, which executes an authentic, situational game plan for you.

• Quicker: The new play-calling system will enable players to spend more time on the field and less in the playbook – completing games in half of the time.

• Deeper: Madden NFL 11 is feature-rich, with improved animations and control options, enhanced online functionality, and new broadcast and audio presentation that delivers the NFL experience fans have come to expect.

Madden NFL ‘11 hits stores on August 10th.

Mike Williams was once thought to be the next great wide receiver to enter the NFL. Drafted 10th overall by the Detroit Lions after being forced to sit out an entire season, the USC Trojans All-American player was a bust almost from the start. Failed attempts at a comeback with the Raiders and Titans were short lived as well.

Now Williams is attempting to make the Seattle Seahawks squad under his former USC coach Pete Carroll and Skee TV is there to document what could be this former can’t miss prospect’s last chance at NFL glory.

Stay tuned to Skee.TV for Mike Williams: Comeback episodes.

This is the first commercial for RBK’s Zig Tech training shoe featuring Ochocinco. The shoe retails for $100 at select retail stores.

The shoes are ugly to say the least but from what Reebok says, they are super comfortable and lightweight.

Joey Porter was the first NFL player we heard promoting this shoe during media week at the Super Bowl. Where is his commercial?

The good people over at gowherehiphop.com had the pleasure of interviewing the great Bo Jackson about the 20th anniversary of his classic Nike Trainer SC sneaker. The shoe has been re-released to take advantage of commemorate the original but it doesn’t compare.

In January we brought you the first offering from the True SF Native Leagues project. Here is a new colorway from the initial offering. The Raiders inspired shirt in black is currently available exclusively at TH retail and online stores for $34.