All-Star weekend is about a lot more than the big game and parties. The annual NBA weekend is also about giving back to the community. Yesterday Jordan Brand did that in a big way.

The company and their Team Jordan athletes Dallas-native Michael Crabtree and Gold Medal Paralympian April Holmes along with legendary Texas rapper Bun-B surprised thousands of students from Yvonne Ewell Townview Center, James Madison High School and South Oak Cliff High School in Dallas with a pep rally to boost spirits and raise funds for the deserving schools.

As part of the Jordan Fundamentals Grant Program that supports teachers who motivate and inspire students toward achieving excellence, Jordan Brand selected the three schools to participate in the“Layups for Learning” experience during the All-Star week to demonstrate to local youth the importance of determination, perseverance and continued education for achieving your dreams.

Team Jordan athletes Crabtree and Holmes were surprise guests who took turns addressing their own high school experiences and coaching select students to make layups towards their education. The lucky students successfully completed enough layups to earn $25,000 for each school on behalf of Jordan Brand.