
Bay Area based brand IMPRM recently released a video previewing their spring/summer 2011 line. The collection features some very clean graphic tees. Keep an eye out for the brand, they are definitely doing big things.

Bay Area based brand IMPRM recently released a video previewing their spring/summer 2011 line. The collection features some very clean graphic tees. Keep an eye out for the brand, they are definitely doing big things.
New York based line Rivals Of Time (RIOT) is adding a wrinkle to online clothes shopping. In an effort to create more of a lifestyle experience for their customers the brand will ship a custom song, video, and/or piece of art work detailing the design process for every shirt order via the online show room.
To kick-off the brand new online experience the brand will have a launch party later this week. Click here for full details on the event and the up and coming brand

Today H&M announced their fourth annual Fashion Against AIDS Initiative. 25% of sales from the collection, which is due to launch on April 26 in H&M’s Divided department will be donated to youth HIV / AIDS projects around the world. This time out H&M will offer a number of unisex designs including message t-shirts, leather vests, jump suits, sweat pants, trousers, accessories and more.
Hit the jump for detailed images of a few of the pieces from the collection.


Over the weekend, San Francisco-based Benny Gold came out a with a couple of ill flannel tops, much more than your basic Lumberjack Plaid. The two flannels feature the best in European fabrics while maintaining that cool Bay area flair in the cut and the details. And the best detail of all? There are only 50 shirts per production run, so exclusivity is a given. Maybe you can still snatch one up if you hurry.–N. Graham

Lanvin is the latest company to do a design collaboration for H&M. The full collection which includes designs by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver will be shown here on November 4th. The collection includes a full menswear and women’s line including casual wear, dress clothes accessories.
The line will be available in 200 H&M stores on November 20th in North America and the rest of the world on November 23rd. Much like past collections with Karl Lagerfeld, Stella McCartney, Comme des Garçons, the Lanvin collection will sellout fast so don’t miss out.
Hit the jump for video footage of the complete collection.

Fall hasn’t even begun yet and The Hundreds is on their second lap, bringing you goodies to last through the cooler months. Consider yourselves lucky guys. Their trademark Adam Bomb is back with a vengence- it’s presence is on most things, from the Beez Zip-Up to the Offset Tee and the Adam Snapback Cap.
Hit the jump for the rundown and images of the rest of the collection.



Everyone is not fortunate enough to live in an area where the weather is beautiful in the summer so Upper Playground is releasing a line of hoodies to help get you through the doldrums. The chrome colored World Series hoodie, the brown Sophomore hoodie, and the navy blue Outline UP – all made of medium weight fleece and are available here.


The team over at The Hundreds has gone with a concept unlike most other streetwear brands for the upcoming fall season. The seven year old Los Angeles company is offering pieces that pay homage to everyone’s favorite autumn clothes from childhood. This concept is especially strange coming from The Hundreds because how cold does it really get in Southern California during the fall? Despite this theory, they seem to pull it off, from the weathered tees to comfy crewshirts and broken in straight jeans. It seems The Hundreds are just trying to keep us cozy as the temperature drops and the leaves change color. — Nadine G.

So you want to go retro? You want to take it back? Try Carhartt. It’s the workwear line that’s been touted in a number of rap songs and immortalized in countless hip hop videos. The label is working on a Heritage line of durable wears, good for everything from lounging with your people to spitting sixteen on a street corner. –Nadine Graham
More images After the jump »