UNDRCRWN “Greater Than” Series

November 23rd, 2011

players_greater_than_Owners_UNDRCRWN_teeJust in time for the holidays, UNDRCRWN released a series of t-shirts that will surely get any barber shop argument started. The “Greater Than” series features UC’s take on classic hip-hop, hoop and tech battles. No matter what your stance is on Wayne vs. Jay, Mike vs. Kobe or Players vs. Owners, you can’t go wrong with one of these t’s.

The series is available now at UC’s online store.

More images After the jump »

JAY-Z WBF Nike Air Force 1’s

August 17th, 2010

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Shawn “Jay-Z” Carter has been all about creating a brand based on his image since Hard Knock Life catapulted him into the mainstream pysche back in 1998. Of course, a lot of us saw the immense talent in Jay as an artist since Reasonable Doubt days (a couple years before in 1996), but none of us could’ve forseen the Jay-Z brand becoming such a massive entity in its own right. Didn’t he tell us a few years ago though? We’d all be wearing his favorite hue, Jay-Z Blue. Figuratively speaking, we sort of are, although the signature color has been modified to “all black everything.”

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Jay is on a cross branding mission involving himself, Nike and E-Bay. The athletic shoe company has joined design forces with the rapper just in time for the Summer Inaugural World Basketball Festival in New York City. There are five countries participating in the festival ending on August 22nd: USA, Puerto Rico, France, China and Brazil. Each nation has their own customized pair of Air Force Ones, all entirely in black (of course). The sneakers are super limited, only one of each pair are going to be sold to the highest E-Bay bidder. The auction is set to end on the last day of the festival and at presstime, each pair ranged from $1650 to $2850, and rising. The proceeds from their sale will be going to the Shawn Carter Scholarship Foundation. Hit E-Bay and put your bid in if you’ve got a few thousand to drop on exclusives. –N. Graham

It’s The Roc

May 16th, 2010

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Hip hop artists and moguls alike are taking branding to a whole other level, even branching out into auditory equipment.

First it was Dr. Dre with his aptly named, um, Beats By Dre headphones. Now Jay-Z is in the mix, with his label RocNation collaborating with the popular SkullCandy brand for the release of the Roc embossed Aviator earphones. The involvement of RocNation is a great look for the company as they’ll be appealing to a massive hip hop audience, loyal to the artists that they love.

The headphones will come in white, brown and black and they’ll feature “top-grade metals, polycarbonate headphone cups, plush, memory foam ear pillows, and finished with premium optics previously only seen in the realm of high-fashion eyewear.” SkullCandy is planning for a June 2010 release, but you can get the heads up on an exact release date here.

The Aviator is the first product launch of the partnership. It will be interesting to see what else RocNation and SkullCandy come up with. –Nadine Graham

DJ Hero Expansion Pack

March 10th, 2010

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DJ Hero may not have quite lived up to the advanced hype but the game is still a fun experience. As a way to increase the fun factor new mixes will be released on March 18th for Xbox Live (and March 25th for PlayStation Network and Wii) featuring Renegade Edition stars Eminem and Jay-Z.

The Jay-Z vs. Eminem Pack includes:

“Shake That” by Eminem Mixed With “Show Me What You Got” by Jay-Z

“Without Me” by Eminem Mixed With “Encore” by Jay-Z

“Can I Get A…” by Jay-Z Mixed With “Lose Yourself” by Eminem

If you can’t wait to get your hands on the new Jigga and Em mixes the DJ Hero Extended Mix Pack 01 featuring 50 Cent featuring Mary J. Blige “All Of Me” mixed with Queen’s “Radio Ga Ga” and “DARE” by Gorillaz vs. Public Enemy’s “Can’t Truss It;” and the David Guetta Mix Pack 01 containing remixes of his hot tracks “When Love Takes Over” featuring Kelly Rowland, the chart-topping “Sexy Chick” featuring Akon and “On The Dance Floor” featuring will.i.am and apl.de.ap of the Black Eyed Peas; are available now.

DJ Hero Review

October 29th, 2009
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DJ Hero
Activision
PS3/Xbox 360
8.0 out of 10

Building up to the release of Activision’s latest music rhythmic game, the gaming world developed two opinions on the impending release of this DJ themed game. Those that appreciate that hip-hop finally got some shine in the music gaming world or those that think this will be a huge flop cause there’s no way you can accurately replicate a DJ turntable in a game. For those wondering, both sides are half-right.

DJ Hero goes back to the simpler times of music games before there were world tours and fans to earn. You work through tiers of songs and unlock new mixes, characters, and costumes by earning stars — and that’s pretty much it. This simple design puts the focus on the music, which is top-notch and the selling point. They make some bomb song selections that compliment the superb graphics and responsive in-game controls. Unlike rocking out on the guitar or forming a band, you take control of the many real life DJs –Jazzy Jeff, Grand Master Flash are a few represented in the game–or create your own and rock a party. True to hip-hop culture, you can add a second DJ turntable to do an old skool DJ battle and developer mixed ten songs to support gameplay with a guitar controller for a “DJ vs Guitar” mode.

Even better, the 102 licensed tracks have been mashed-up to create 93 original joints. 50 Cent is mixed with David Bowie, Beastie Boys are mashed-up with Blondie, and Vanilla Ice is remixed with MC Hammer. While many mixes were created by in-house DJs at developer Freestyle Games, a healthy amount was produced by well-known DJs like DJ Shadow and Grandmaster Flash. Unlike like their rocker game, the music in DJ Hero is completely pre-scripted, as there’s rarely any room to ad lib a scratch or rewind the track altogether, something you can pull off only when you’ve hit 60 notes in a row, (I know, sucks). If ever there was a game built for free play mode where you control the music track this was it. No disrespect to DJ Shadow and Daft Punk, but can you imagine how dope it would be to select any of the 60 tracks and scratch, cross fade, and mix them as you see fit.

And then there’s the control, a main source of complaint. While the turntable actually spins, you don’t have an opportunity to ever get comfortable spinning it like a pro, as your hands need to stay on the buttons at all times. Gamers are forced to hit the green and blue buttons to perform scratches of the two tracks, while the red button is virtually useless; hitting it produces one of five pre-selected, record DJ drops, with the best being able to add Flavor Flav’s voice. Why couldn’t they have placed the buttons near the cross fader and not on the turntable? Or better yet just had you scratch using the cross fader and not mash a button at all like real DJs do? Besides the awkward positioning of the buttons, the controller’s too small with the buttons spaced too close together. But even with the controller’s layout, DJ Hero becomes addictively fun as your hands are constantly moving from one task to the next, trying to hit the cross fade to turn up Jay-Z’s vocals from “Izzo (H.OV.A.)” right before you pull it all the way back to bring up the chorus from Eminem’s “My Name Is”. However, I’ll be first in line when third party peripheral developers releases alternative control decks.

At the end of the day, DJ purists may be tempted to bash this game as it doesn’t recreate the DJ experience accurately, but the game is freakin, amazingly fun to get into and not since drums and mic were incorporated to a certain music rhythm game have I gotten hyped and enthusiastic about this genre. A no-brainer must-own and enjoy the revolution as it might be the last innovative advancement to gaming. – A.K.

DJ Hero Renegades Tracklist

October 14th, 2009

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DJ Hero Renegade album – JAY-Z’s disc track list:

Ain’t No N***a - JAY-Z Featuring Foxy Brown

Where I’m From – JAY-Z

Hard Knock Life (Ghetto Anthem) - JAY-Z

Jigga My N***a - Ruff Ryders Featuring JAY-Z

I Just Wanna Love U (Give it 2 Me) - JAY-Z

Izzo (H.O.V.A.) - JAY-Z

03’ Bonnie & Clyde – JAY-Z Featuring Beyoncé Knowles

Dirt Off Your Shoulder - JAY-Z

Show Me What You Got - JAY-Z

Roc Boys (And the Winner Is)… – JAY-Z

Brooklyn Go Hard - JAY-Z Featuring Santigold

D.O.A. (Death of Auto Tune) – JAY-Z

DJ Hero Renegade album – EMINEM’s disc track list:

Taking My Ball - EMINEM

Say Goodbye to Hollywood - EMINEM

Soldier – EMINEM

The Re-Up – EMINEM & 50 Cent

Rabbit Run - EMINEM

Get U Mad - EMINEM

Bad Guys Always Die – Dr. Dre & EMINEM

Public Enemy No. 1 - EMINEM

Say What You Say – EMINEM Featuring Dr. Dre

Lose Yourself - EMINEM

Hey Lady - Obie Trice Featuring EMINEM

One Shot 2 Shot – EMINEM Featuring D-12


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