Since parting ways with New Era, Tradition has expanded their brand beyond college paraphernalia to also include fashion that anyone can wear. The spring 2011 line features denim for the first time as well as snap back caps, sweatshirts, t-shirts, polo shirts, short sleeve button-ups and our personal favorite the half-zip hoodie which is reminiscent of late 1990’s gear.
Hit the jump for the full look book.
Here is the recent collaboration between Benny Gold and Dearly Departed titled Grave Marker. The relationship between Gold and the dark brand began in 2009 when he designed their logo. Grave Marker is limited to 75 pieces available today in the Benny Gold SF and online stores as well as Dearly Departed’s online store. The line which includes t-shirts, hoodie and fitted caps will be available Friday at Aristocrats, The Trap House, and Family Affair.
Hit the jump for more images.
The designer(s) of the fall collection from Clipse’s apparel line, Play Cloths has seriously brought the heat. The line is focused on creating pieces that’ll make heads turn for sure. The signature colors for this shipment are bright orange and deep navy- thrown against subtle grey and crisp white, the hues pop just right.
There’s the must-have knit cardigan with a shawl collar: it features a solid navy body, bright orange stripes on both sleeves, and a navy and white striped letterman ‘P’ on the chest. Looks like it should hang just right with some jeans that fit and a pair of Timberlands. Another great statement piece is the varsity jacket: patches on the sleeves, striped ‘P’, and their kangaroo “mascot” (”Fighting Roos”) make this topper so hard and one of the flyest of the season. Go see for yourself at select boutiques nationwide or at Play Cloths online shop. — N. Graham
More images After the jump »
Alife presents THE ALIFE ONLY video: An animated behind the scene look at this seasons’ catalog photoshoot. Produced in collaboration with the Crystal Pharoah and DJ Mehdi the video features an all-Alife cast.
props: EstaticFreshness
Fall hasn’t even begun yet and The Hundreds is on their second lap, bringing you goodies to last through the cooler months. Consider yourselves lucky guys. Their trademark Adam Bomb is back with a vengence- it’s presence is on most things, from the Beez Zip-Up to the Offset Tee and the Adam Snapback Cap.
Hit the jump for the rundown and images of the rest of the collection.
In celebration of 14 years of business San Francisco based line True releases this capsule collection. Designed to handle the variety of temperatures & elements one may deal with on a typical Bay Area summer day, the Anti-Champion collection features tees, crewnecks, zip hoodies and the all important flask.
Anti-Champions, the True 14th anniversary collection is available now at True San Francisco, True East & online at trueclothing.net
Hit the jump for more detailed images.
Everyone is not fortunate enough to live in an area where the weather is beautiful in the summer so Upper Playground is releasing a line of hoodies to help get you through the doldrums. The chrome colored World Series hoodie, the brown Sophomore hoodie, and the navy blue Outline UP – all made of medium weight fleece and are available here.
Upper Playground’s DWP (Dinner with the Parents) new premium hoodie collection is just what you need to stay respectably fresh while maintaining your personal style.
The collection has five different styles and colors of zip-up hoodies that are made from superior fabrics and fully lined with soft satin-finish charmeuse. The interior of the hoodies all feature an Upper Playground art label, a chest welt pocket, and two front side welt pockets.
All five styles are available now for $120 here.
Hit the jump for more images.
Buddha Apparel recently released their latest season. Known primarily for their tees and sweatshirts, the Bay Area based brand has expanded the line to include button down shirts and fitted hats. The new pieces are available now at karmaloop.com.
Check out the rest of the BA lookbook After the jump »
adidas has been bringing the heat pretty consistently with their Originals division. How fitting that said heat comes just in time for the summer. This time the line collaborates with San Francisco based artist Eric Bailey for “Americana” Spring/Summer 2010.
Bailey’s self proclaimed vision is “naturalism vs. materialism”- conveyed in oil paintings of gorgeous, gilded, curvy ladies scantily clad alongside forest animals. Sounds crazy, but the pics are dope. Needless to say, his work has been toned down for the side of a hightop basketball shoe. The “Americana” collection will also feature tees, shorts, and hoodies, but the kicks are clearly the stars.–Nadine Graham
More images After the jump »
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