K-Swiss’ new ad campaign for the Tubes Training Footwear is pure genius. The spots feature fictional character Kenny Powers (Danny McBride) from the HBO series Eastbound and Down pitted against real athletes including Jeremy Shockey of the New Orleans Saints, Patrick Willis of the San Francisco 49ers, and MMA fighter Urijah Faber.
Each spot plays up different attributes of the shoe which features the patented tubes technology.
Check out the Kenny Powers video After the jump »
Dr. Dre has spent more time co-signing high priced laptops and headphones over the last few years than he has releasing music and that trend will continue for the time being. Hewlett Packard has signed on the good Doctor as one of the celebrity faces for the companies “Lets Do Amazing” ad campaign.
A source tells the Wall Street Journal that the $40 million dollar campaign will work to reintroduce HP as more than a company that makes printer.
Dre will be joined by Flight of the Concords star Rhys Darby and photographer Annie Leibovitz as one of the many celebrities to be featured in the ads which will begin to run this weekend.
Now if we could only get Detox.
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