K-Swiss’ new ad campaign for the Tubes Training Footwear is pure genius. The spots feature fictional character Kenny Powers (Danny McBride) from the HBO series Eastbound and Down pitted against real athletes including Jeremy Shockey of the New Orleans Saints, Patrick Willis of the San Francisco 49ers, and MMA fighter Urijah Faber.

Each spot plays up different attributes of the shoe which features the patented tubes technology.

Check out the Kenny Powers video After the jump »