November 11th, 2011
Run-DMC became synonymous with the adidas brand in the 1980’s thanks to classics “My Adidas” but moreso because of the late great Jam Master Jay’s street style. To this day, the black-on-white shelltoe is a trusted standby and with fashion revisiting the ‘olden’ days as it does once every few years, we’ve got apparel options as well, just in time for the hit song’s 25th anniversary.
Out of appreciation for the superstar trio, adidas has reworked the Superstar sneaker- ‘1986′ is emblazoned on the heel, a subdued tribute to Jam Master Jay is on the ankle, the phrase ‘My Adidas’ has been added to the tongue and the golden “dookie chain” lace lock is a clever touch. The sneaker is a nod to the decade without being obnoxiously hokey.
Besides the limited shelltoe (only 1,986 pairs will be sold), adidas is offering a graphic tee and of course a Run-DMC collection isn’t complete without the classic black and white tracksuit- all marked with the group’s logo, ‘1986,’ and ‘My Adidas.’ Whether or not you want to rock the suit extra fitted like the legends did, is up to you but the entire line will be available in adidas Originals stores and
shopadidas.com at 11AM PST today. –Nadine Graham
Tags: adidas, Jam Master Jay, Run-DMC
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November 2nd, 2011
Dwight Howard’s 2nd signature shoe is here, “straight off the ship”. The adiPower Howard features the same SPRINTSKIN and Z-Torsion technology as the TS Superbeast. The new LIVE MOTION technology offers personalized pin point cushioning, which we’re assuming replaces the ALIVE cushioning that was in previous D. Howard shoes.
As far as aesthetics go, each shoe features the number 12 on the outside ankle support area. The three stripes are broken into separate pin lines inspired by his jersey. Dwight’s signature is placed at the top of the tongue and numbers 1 and 2 are placed on the base of the tongue on the right and left shoe respectively.
The white/grey/blue colorway hits stores tomorrow for $100 with the black/black and black/white/blue makeups to follow on November 10 and December 1, respectively.
What do you think of Howard’s new kicks?
More images After the jump »
Tags: adidas, adiPower Howard, Dwight Howard, NBA
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October 28th, 2011
adidas keeps hitting us with new colorways of the adiZero Rose 2. The latest is the silver and white “Silver Lining” which drops November 10th at Foot Locker. These are running a close 2nd to the “Triple Black” Rose 2’s in our book.
Tags: adidas, adiZero Rose 2, Derrick Rose
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October 25th, 2011
Rampage Jackson’s A-Alike, NBA forward Josh Smith speaks very highly of himself and his new sneaker, the adiZero Ghost in this clip. He runs down the technology in the shoe and how it relates to his game. Pretty standard fare here. Check it out below:
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Tags: adidas, adiZero Ghost, Atlanta Hawks, Josh Smith, NBA
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October 24th, 2011
Today, adidas announced the release date for the latest colorway of Derrick Rose’s adiZero Rose 2 sneaker. The Triple Black shoe features thick, sturdy materials and rough finish geared towards playing on the blacktop.
The shoe will hit Foot Locker stores on November 10th.
Hit the jump for footage of adidas’ “Run with D. Rose” event in the Chi.
After the jump »
Tags: adidas, adiZero Rose 2, Chicago Bulls, Derrick Rose
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October 21st, 2011
Paying tribute to 9-time New York Marathon champion Grete Waitz, adidas is releasing three running shoes with colorways inspired by her homeland, Norway. The adizero Adios 2 ($115), adizero Boston 3 ($110) and Supernova Glide 4 ($115) will be sold at adidas’ marathon booth and sport performance store in SoHo. The really cool thing about the shoes is that 100% of the profits go to Waitz’s AKTIV Against Cancer foundation.
The 2011 ING New York City Marathon takes place on November 6.
Check out more images After the jump »
Tags: adidas, Grete Waitz, New York Marathon
Posted in Clothes, Gear, Shoes | 1 Comment »
October 12th, 2011
EA has teamed up with sdidas to promote their newest version of the popular game, Need For Speed entitled “The Run.” The two companies have come up with a collection of tees, a hoodie and kicks that will be featured both on the game and in these streets. The hi-top sneaker is sleek, boasting clean lines with black patent leather uppers, white soles, grey accents on the padded ankle, and on the Adidas stripes. The lace lock offers a clever nod to the game reading, ‘THE RUN’ and there is also a game logo on the heel of the shoe. The t-shirts and hoodie, in keeping with the simplicity of the sneaker, also wink at the collaborative effort with phrases like ‘Race For Your Life’ and graphics of a character on the run–the game logo is included on each item as well. The game drops on November 15th but you can cop the wardrobe at any Adidas Originals store now.–N. Graham
Props: TSG
More images After the jump »
Tags: adidas, EA, Need for Speed
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October 6th, 2011
The adiZero Rose 2 sneakers hit stores today and adidas is going hard with the marketing. Today, they unleashed some behind the scenes footage from “The Bull” commercial shoot. Check it out below.
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Tags: adidas, Derrick Rose
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September 28th, 2011
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adidas is trying to get their Facebook likes up by releasing this D. Rose commercial teaser and asking fans to like their adidas Basketball page in order to unlock the full 60-second spot. The commercial looks like it could be hot–not so much for the FB campaign.
Tags: adidas, Chicago Bulls, Derrick Rose, NBA
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