Dwight Howard Reviews his own adidas adiPower Howard 2 Sneaker

February 7th, 2012

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Orlando Magic center Dwight Howard is at it again. The jovial big man, known for being as silly off the court as he is dominant on it recently released a viral clip reviewing his new adiPower Howard 2 hoop shoe. Of course, he loves the shoe and he also throws in a few funny remarks here and there to keep it entertaining.

The shoe will be available February 9 at Foot Locker, shopadidas.com and Eastbay for $100.

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adidas Unveils NBA All-Star Uniforms and Sneakers

February 2nd, 2012

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Today adidas released images of the East and West uniforms of the 2012 NBA All-Star game. The uniforms are inspired by the Sunshine State and 20th anniversary of the 1992 game.

adidas is also dropping All-Star exclusive sneakers for Derrick Rose and Dwight Howard. The adiZero Rose 2.5 and adiPower Howard 2 All-Star versions will drop February 23 for $110 and $100 at Foot Locker, eastbay.com, shopadidas.com and NBA Jam Session in Orlando.

If adidas Originals are your thing, the three-stripe company will release the AR2.0 inspired by the adidas Forum Mid basketball shoe. It features clean vulcanized sole, patent leather strap, gold stars on the sockliner and navy/orange color way. The shoe is available now for $95 at Foot Locker.

More images After the jump »

NBA x adidas Hardwood Classics ABA 45th Anniversary Jerseys

January 27th, 2012

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Well before MJ won 6 rings or Lebron choked in the 4th quarter the American Basketball Association had the market cornered on hoops excitement. To celebrate the former leagues 45th anniversary, the NBA and adidas have come together to bring back several original ABA uniforms for the month of February. The Charlotte Bobcats, Denver Nuggets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Minnesota Timberwolves, New Jersey Nets and San Antonio Spurs – will recognize the anniversary by wearing commemorative uniforms and hosting special in-arena events.

The jerseys will be available  here on February 2nd.

More jerseys After the jump »

adidas adiZero Rose 2.5

January 22nd, 2012

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No question D. Rose is one of the most exciting players Chicago has seen since Jordan’s legendary reign over the league back in the day. The 23 year old point guard has led his team (of equally young players) to the playoffs every year since he was drafted in 2008. Is it the shoes? Is it the shoes? Maybe. Maybe not, but they must help things. Rose debuted the latest version of his adidas adizero sneakers recently. The Rose 2.5s are said to be “the lightest signature basketball shoe Derrick has ever worn to give him next level speed and support.”

More info and images

adidas adiZero Crazy Light Jrue Holiday PE’s

January 13th, 2012

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There is no shortage of original Crazy Light player exclusives from adidas. The latest pair comes courtesy of Sixers player Jrue Holiday. If you want a pair in this colorway or you want to create exclusives of your own, you can do so here.

adidas “The Difference” Behind The Scenes Video

December 20th, 2011

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Check out footage of some slick basketball tricks from adidas x Foot Locker “The Difference” commercial. Big Sean’s “Dance (A$$)” still serves as the soundtrack for the clip. Peep the video below:

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Big Sean X Dwight Howard adidas “Crazy Light” Commercial

November 22nd, 2011

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adidas is keeping young hip-hop artists in the mix with their latest ad for the “Crazy Light” basketball shoe. The commercial features NBA players  Dwight Howard, Eric Gordon and Jrue Holiday alongside Detroit emcee Big Sean showing how the 9.8 oz shoe helps you go from “JV to VIP” on and off the court.

The commercial goes live tomorrow on MTV, ESPN, Cartoon Network and Comedy Central but you can check it out now above.

Release Reminder: Run-DMC x adidas Superstar 80’s “My adidas”

November 11th, 2011

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Run-DMC became synonymous with the adidas brand in the 1980’s thanks to classics “My Adidas” but moreso because of the late great Jam Master Jay’s street style. To this day, the black-on-white shelltoe is a trusted standby and with fashion revisiting the ‘olden’ days as it does once every few years, we’ve got apparel options as well, just in time for the hit song’s 25th anniversary.

Out of appreciation for the superstar trio, adidas has reworked the Superstar sneaker- ‘1986′ is emblazoned on the heel, a subdued tribute to Jam Master Jay is on the ankle, the phrase ‘My Adidas’ has been added to the tongue and the golden “dookie chain” lace lock is a clever touch. The sneaker is a nod to the decade without being obnoxiously hokey.

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Besides the limited shelltoe (only 1,986 pairs will be sold), adidas is offering a graphic tee and of course a Run-DMC collection isn’t complete without the classic black and white tracksuit- all marked with the group’s logo, ‘1986,’ and ‘My Adidas.’ Whether or not you want to rock the suit extra fitted like the legends did, is up to you but the entire line will be available in adidas Originals stores and shopadidas.com at 11AM PST today. –Nadine Graham

adidas Unveils Dwight Howard adiPower Signature Shoe

November 2nd, 2011

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Dwight Howard’s 2nd signature shoe is here, “straight off the ship”. The adiPower Howard features the same SPRINTSKIN and Z-Torsion technology as the TS Superbeast. The new LIVE MOTION technology offers personalized pin point cushioning, which we’re assuming replaces the ALIVE cushioning that was in previous D. Howard shoes.

As far as aesthetics go, each shoe features the number 12 on the outside ankle support area. The three stripes are broken into separate pin lines inspired by his jersey. Dwight’s signature is placed at the top of the tongue and numbers 1 and 2 are placed on the base of the tongue on the right and left shoe respectively.

The white/grey/blue colorway hits stores tomorrow for $100 with the black/black and black/white/blue makeups to follow on November 10 and December 1, respectively.

What do you think of Howard’s new kicks?

More images After the jump »

adidas adiZero Rose 2 “Silver Lining”

October 28th, 2011

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adidas keeps hitting us with new colorways of the adiZero Rose 2. The latest is the silver and white “Silver Lining” which drops November 10th at Foot Locker. These are running a close 2nd to the “Triple Black” Rose 2’s in our book.


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