DC Life Admiral

March 9th, 2010

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DC Life continues to go hard with the Admiral silhouette with the new addition of the Violet/Fire colorway.

The latest Admiral features a lot of subtle details that separate it from the pack. First off, DC partnered with National Forrest for a custom Indigenous Modern pattern featured on the satin lining interior. The upper consists of Full Grain illusion Leather, DC custom Allen Key Head eyelets. The foot bed is molded in a soft latex supported by a EVA insert cup sole construction for extra comfort. Sticky Rubber Outsole bottom technology featuring the engineered design of DC’s Trademarked Pill Pattern (Be on the lookout for lots of Pill Pattern inspired offerings from DC this year) for abrasion resistance.

The color way is currently available at DC’s online store.

More images After the jump »

Young & Reckless Pop-Up Shop

March 8th, 2010

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Drama Beats brand Y&R recently held a release party for their collaboration with Diamond Supply Co. in Los Angeles. The party was also the launch for the Y&R pop-up store inside Diamond’s retail spot, which ends this Friday March 12th. So if you are in the City of Angels this week head down to the Fairfax District and check out the limited edition Y&R gear that is available exclusively in the pop-up shop.

507 N. Fairfax Ave
Los Angeles, CA 90036

M-Sat 11am – 7pm

Hit the jump for images of the limited edition Y&R gear.

After the jump »

PRO-Keds Spring 2010 Lookbook

March 8th, 2010

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Check out the 1st drop for spring from PRO-Keds. All styles are available currently online and will be popping up at select retail accounts this month.

More images After the jump »

Futura Interview

March 8th, 2010

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Walrus TV interview with Futura. Part of their “Run Up” series.

Upper Playground x Snoop Dogg

March 2nd, 2010

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For tomorrow’s Snoop Dogg tour stop in San Francisco,the Long Beach rapper has teamed up with Upper Playground and San Francisco based artist, Jeremy Fish, to create a t-shirt for Snoop’s upcoming More Malice reissue.

A limited number of tees will be available at The Fillmore the night of the show, and at the Upper Playground San Francisco location as well as on UP’s online store.

Chat Live With Dwight Howard

March 1st, 2010

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Tomorrow evening adidas and Eastbay will host a live online chat with Orlando Magic superstar Dwight Howard on On Tuesday, March 2 at 7 p.m. ET fans will have the opportunity to ask Howard questions and view his live responses via video at www.eastbay.com/adidas.

In addition to answering fans questions Howard will be promoting the adidas TS Supernatural Commander shoe, Techfit PowerWEB elbow sleeve and tank and new additions to the Techfit apparel line.

Chat participants will have the chance to win a signed TS Supernatural Commander shoe signed by Dwight. In order to be eligible to win participants must sign-up on Eastbay.com/adidas.

This is the first of many scheduled live chats with athletes including chats with Superbowl champion Reggie Bush and Tampa Bay Rays player BJ Upton that are planned for the adidas NOW portal at Eastbay.com.

Wifey #2

March 1st, 2010

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This is the second collaboration from Two In The Shirt and Tera Patrick. The shirt shows off Patrick’s vision of what a real Wifey is. The shirt finds her drinking a bottle of Moet with nothing on but an apron as she poses in front of her custom motorcycle.

The shirt is available in black and white here for $32.

Upper Playground MQ Capsule Collection

February 26th, 2010

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Infamous graffiti artist MQ has teamed with UP to design their latest capsule collection. This is the first time he has worked on caps and t-shirts with the company.

More images After the jump »

Bo Still Knows

February 23rd, 2010

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The good people over at gowherehiphop.com had the pleasure of interviewing the great Bo Jackson about the 20th anniversary of his classic Nike Trainer SC sneaker. The shoe has been re-released to take advantage of commemorate the original but it doesn’t compare.

The Hundreds Spring ‘10 Collection

February 22nd, 2010

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Today The Hundreds released a few more t-shirts from their spring delivery. Hit the jump for more images.

After the jump »

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