Hip hop artists and moguls alike are taking branding to a whole other level, even branching out into auditory equipment.

First it was Dr. Dre with his aptly named, um, Beats By Dre headphones. Now Jay-Z is in the mix, with his label RocNation collaborating with the popular SkullCandy brand for the release of the Roc embossed Aviator earphones. The involvement of RocNation is a great look for the company as they’ll be appealing to a massive hip hop audience, loyal to the artists that they love.

The headphones will come in white, brown and black and they’ll feature “top-grade metals, polycarbonate headphone cups, plush, memory foam ear pillows, and finished with premium optics previously only seen in the realm of high-fashion eyewear.” SkullCandy is planning for a June 2010 release, but you can get the heads up on an exact release date here.

The Aviator is the first product launch of the partnership. It will be interesting to see what else RocNation and SkullCandy come up with. –Nadine Graham

Tags: headphones, hip-hop, jay-z

This entry was posted on Sunday, May 16th, 2010 at 8:36 am by N Graham and is filed under Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.