OverHyped: 1st Entry

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(Editors Note: Overhyped is a revolving forum for tastemakers to express their constructive dislike for something that the street or the media is over hyping. The views don’t necessarily reflect the ownership or staff of kuhvet.com. Don’t take it personal.)

The Subject: Ray Ban Wayfarer’s
The Guilty Party: Complex.com
The Crime: Over hyping the latest Ray Bans

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Complex commands readers to “Buy It Now” because “it’s still cool enough that you can fit in with the D Bags in Williamsburg, but unique enough that you can scoff at the streetwalkers when your real friends stop by for a beer.” I hate to break it to you Complex, but you are the D Bag in Williamsburg, and that beer your holding is probably a PBR.

The new editions Wayfarers may be black and red (whoot!), but we all know what Obama said about putting lipstick on a pig. Now don’t get me wrong: I’m not opposed to Ray Bans as a nose-perch, in general. But whatever you call them, and however you color them, you can’t sneak a hipster Ray Ban by me. Ditto for the cheap knock-offs or, God help you, expensive knock-offs.

So, Complex readers, I say embrace your inner hipster instead of just riding the aesthetic, and continue to rock out with your checkered keffiyeh out. Collect those sunglasses like you’re Rick Ross on a sunny day in McCarren park — just accept the fact that that you’ll always fit someone’s definition of a “hipster” — which, like love, misfortune, or RAY BANS, knows no color. – B.O.P.

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  • Lol! This wiki hipster definition is dead on for this post.God bless the hipsters,at least the o/g’s didn’t deny their association.
    http://tinyurl.com/c3owsp

    Comment by noladarlingvintage on May 31, 2009 at 11:25 am

  • i don’t trust complex to begin with.

    Comment by Khalid on June 1, 2009 at 5:04 pm

  • Way to go B.O.P: You know the deal.Cool writings!!!

    Comment by Marilyn on June 4, 2009 at 11:18 am

  • Over: forward beyond an edge or brink and often down.
    hype: A clever marketing strategy which a product is advertized as a must have, to the point where people begin to feel they need to consume it.
    Exibit A: Avatar
    Avatar is the epitome of what I have described above. Time would be better spent smoking a bag of the best kush, while watching re-runs of the 1981 animated classic THE SMURF’S, then falling asleep on a book of world history. Once you wake up from you drug induced stupor you just might wake up thinking you went to Pandora too. Some will argue I’m a hater or perhaps a liar? If you don’t believe me then go ahead and watch this lame ass movie, but please watch for free at http://www.movies-links.tv/. Save yourself the 22 bucks for the ticket, 3D glasses, and gas. You can thank me later

    Comment by damtyte on March 23, 2010 at 5:04 pm

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