Football is about so much more than what happens on the gridiron. As any fan knows, a true passion for the game extends to every facet of one’s life including their closet. Wearing your teams colors and logo used to consist of rocking a jersey on game day but those days have passed. NFL fashion has blossomed into so many different avenues of fashion that both men and women have a plethora of officially licensed clothing and accessories to choose from.
In order to push this initiative, The NFL is launching the first ever digital NFL Hall of Fashion where fans can submit their personal #NFLfanSTYLE photos on Instagram for a chance to be featured on the @NFLfanSTYLE’s Instagram page. Search the hashtag and you’ll see hundreds of fans—including yours truly (@brandenlsk) showing their team pride.
Earlier this week the first NFL Hall of Fashion event took place in New York City to celebrate this year’s fashion trends and the latest in NFL fan style. The New York Jets QB, Geno Smith, Bev Smith, Jordin Sparks and more attended the star-studded party. In addition to rubbing elbows with the stars, partygoers also learned how to create unique and customizable looks for all shapes and sizes with NFL Apparel courtesy of looks curated by Phillip Bloch (Creative Style Director for NFL Women’s Apparel) and Rachel Johnson (Style Strategist for NFL Men’s Apparel).
We will get into the great things Bloch is doing with the NFL women’s apparel in an upcoming post, but since Kuhvet is primarily geared towards the fellas, we’ll use this post to tackle the new and fresh things NFL apparel is doing on the men’s side of things.
Since Jay-Z killed the throwback jersey with one line on his hit “Change Clothes,” wearing jerseys as a fashion statement became passé. Fast forward to 2014 and the jersey trend is creeping back into the mainstream in a not so baggy form. However, there are t-shirts, crewnecks, hats, vests and other outerwear that is suited for repping your team of choice outside of the confines of a Sunday afternoon.
The NFL set out to prove that point by shooting a slick campaign of guys wearing NFL apparel on the streets of Harlem. The NFL Men’s Apparel lookbook not only showcases a vast array of fresh additions to the NFL Men’s lifestyle line, but also depicts the number of versatile ways men can input the gear into their everyday personal style
As the season gets into full swing and the temperatures start to fall, add some fly NFL gear to your wardrobe at NFLShop.com. There is something there for everyone.