The year is now in what sports fans call the sweet spot. The NBA has begun, an MLB champion has been crowned, college football playoff rankings have been released and most importantly (for most of us), the NFL is in full swing. We now know enough about each team to separate the contenders from the pretenders. Whatever side your favorite team falls on, as a real fan, you should still represent.
What better way to pledge your allegiance to your squad than by wearing the shield and colors on your chest? A few weeks ago we covered how guys can show their fandom without looking like a slouch. Today we’ll take a look at how women can do the same.
For years the fashion industry’s answer to producing NFL fashion for women was to “pink it and shrink it” (I didn’t come up with that, the credit goes to Carl Banks). Thankfully it dawned on the NFL about a decade ago that women are the fastest growing demographic in the sport and they too desire variety. As time went on the league has increased that fashion presence to include many trendy pieces.
For five years strong, the “Together We Make Football” campaign has shown women how they can integrate NFL apparel into their everyday fashion choices. This year the campaign includes a wide variety of celebs and friends of the NFL including supermodel Erin Heatherton, NFL Network’s Molly Qerim, Dallas Cowboys executive Charlotte Jones Anderson, Actress Dania Ramirez and more.
Fans can get in on this as well by taking images of themselves in their favorite NFL gear and posting the shots on their social media channels with the @NFLfanSTYLE hashtag. Also be sure to follow that hashtag to get in on the conversation and see how fans from all over the world express their NFL style.
The name of the game this year is versatility. Ladies (or guys looking for gift ideas) can take a look at NFLShop.com and see a bunch of different looks ranging from bold graphic tops to high fashion looks.